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This looks really sweet, but probably only great for just a few products. Would not compare to the power of say Magento. Chuck Russell did an implementation of Magento for Church of the Resurrection that you can find here: http://thewell.cor.org/ Nice thing with Market Theme is you get a shop integrated with a blog theme.
The Market Theme was actually one that I had forgotten to put on there! Thanks for putting that link for everyone to see, and yes, it's fairly limited in regards to functionality, BUT might just be the right thing for small ecommerce solution.